As the lead designer for AIA San Diego’s premier annual event, the Design Awards, I was responsible for developing the visual identity and marketing materials that defined the event. My goal was to create a bold and dynamic design system that captured the energy of the evening while ensuring strong brand recognition across all materials.
The color scheme—vibrant shades of blue and pink—was inspired by the striking hues of summer sunsets, offering a fresh and modern aesthetic that stood out in both digital and physical formats. The intent was to bring a bold and energetic feel to the event, making it visually engaging and memorable.
Graphic & Marketing Deliverables
Event Branding: Developed a cohesive visual identity that carried across all touchpoints.
Digital & Print Graphics: Designed promotional materials, social media assets, event signage, and presentation slides.
Awards Presentation: Assembled and formatted the final awards deck, ensuring a seamless and polished experience for attendees.
Sponsor Integration: Worked directly with event sponsors to incorporate their branding into event materials and promotions.
Event Support
Beyond design, I played a key role in the event’s execution—coordinating logistics, assisting with on-site branding placement, and ensuring that the visual components enhanced the overall experience.
Beyond design, I played a key role in the event’s execution—coordinating logistics, assisting with on-site branding placement, and ensuring that the visual components enhanced the overall experience.
This project showcases my ability to create compelling, high-impact designs while managing the full scope of event branding and marketing.